In a marketplace defined by constant disruption, longevity is rare. Relevance is even rarer. For 200 years, evian has achieved both, continuously evolving to meet its consumers in a changing world while staying true to its origins.
This year, evian® natural spring water, one of Danone USA’s most storied brands, is celebrating 200 years since its first bottling in 1826. The milestone is more than a look back; it is a case study in how heritage brands can stay culturally relevant, commercially successful and connected to consumers across generations.
Since its beginning, evian has remained rooted in a singular source in the French Alps, where every bottle begins its journey before reaching households, fine dining restaurants, sporting events and hospitality experiences around the world. Its success has come from balancing the eternal need for healthy hydration with cultural evolution, preserving what makes the brand distinctive while finding new ways to connect.
Bringing 200 Years of Heritage to Life
The bicentennial celebration is not a historical retrospective; it is a platform for bringing the evian story to life through cultural partnerships, elevated hospitality experiences and live events that connect today’s consumers with the brand’s heritage in tangible ways.
As Fran Mulhern, SVP, Waters at Danone USA explains: "Our source in the French Alps has been at the heart of evian for 200 years, and that foundation remains as important today as ever. The opportunity is to keep bringing that story to life in ways that feel meaningful and relevant for each new generation."
The 2026 "200 Years Young" campaign, featuring artist Jeff Koons and brand ambassadors Carlos Alcaraz, Frances Tiafoe, Emma Raducanu and Céline Boutier, is designed to showcase the intersection of the evian Alpine origins and contemporary culture. Through limited-edition packaging, dining partnerships and experiential events, the celebration demonstrates how a 200-year-old brand can continue finding new audiences while remaining true to its roots.
At the center of that effort was the recent 200 Years Young Celebration in New York City, an immersive experience inspired by its French Alpine source that brought the brand's heritage, hospitality and culture to life for guests ahead of the US Open Tennis Championships.
Expanding from Heritage into Culture, Hospitality and Wellness
That same strategy extends beyond anniversary storytelling. In Las Vegas, evian has been named the Official Still Water Partner of Sphere, bringing the brand to one of the world's most visible entertainment venues through physical and digital brand moments, including select concession areas and custom content on the Exosphere.
The brand’s partnership with The MICHELIN Guide reinforces another dimension of that ambition. As the official still and sparkling water of The MICHELIN Guide U.S., evian is helping elevate water within the dining ritual, where hydration complements flavor, cleanses the palate and contributes to the care and refinement guests expect from a memorable meal.
Together, these partnerships make the bicentennial bigger than a single campaign. They position evian at the intersection of heritage, hydration and premium lifestyle moments, from the court to the table to the world's most immersive stages.
Forty Years at One of Sports' Most Iconic Stages
The US Open Tennis Championships provides another important milestone for evian in 2026.
This year marks 40 years partnership between evian and one of the world's most iconic sporting events.
That relationship highlights a strategy that has long defined the brand: aligning with institutions whose values mirror its own. Like evian, tennis blends tradition with constant renewal. New champions emerge, audiences evolve and the game continues to grow, but its foundations remain intact.
For evian, sports have provided a natural platform to champion hydration, vitality, healthy living and the spirit of what it means to “live young” for both players and fans alike. As seen with today’s ambassadors Carlos Alcaraz and Frances Tiafoe, the brand continues to use sports as a bridge between heritage and modern relevance, reinforcing hydration’s role in helping performance, recovery and everyday well-being.
Stewardship as a Competitive Advantage
At the heart of the evian story is a beloved and highly valued source that has remained remarkably constant.
Located in the French Alps, every bottle of evian begins as rain and snow before naturally filtering through glacial rock for more than 15 years. Along the way, the water acquires its distinctive mineral composition before emerging at the source in the alpine town Évian-les-Bains. What consumers experience today is the result of a journey that has remained unchanged for generations.
That enduring connection to source is one of the reasons evian has remained relevant for 200 years, and it also underscores the strategic role the brand plays within our business.
As a cornerstone of Danone’s hydration portfolio, evian represents one of our most iconic brands and one of our clearest examples of how long-term stewardship can create lasting value. For us, protecting the evian source is not simply an environmental commitment. It is foundational to the brand's future and to everything consumers expect when they choose our natural spring water.
Looking Forward
For most brands, an anniversary is a chance to celebrate the past.
For us, the evian bicentennial is equally about the future.
As we celebrate 200 years young, 40 years with the US Open and a growing presence across culture-shaping spaces like Sphere and The MICHELIN Guide, we're taking this moment to honor the evian heritage by bringing it to life for consumers in ways that feel fresh, meaningful and relevant today.
Because the strongest brands continue earning their place in culture, generation after generation.
